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The success of any new technology implementation depends on two key factors:
1) 𝙋𝙚𝙤𝙥𝙡𝙚 𝙪𝙨𝙚 𝙞𝙩. 
2) 𝙏𝙝𝙚𝙮 𝙛𝙞𝙣𝙙 𝙫𝙖𝙡𝙪𝙚 𝙞𝙣 𝙪𝙨𝙞𝙣𝙜 𝙞𝙩, 𝙨𝙤 𝙩𝙝𝙚𝙮 𝙘𝙤𝙣𝙩𝙞𝙣𝙪𝙚 𝙩𝙤 𝙪𝙨𝙚 𝙞𝙩. 
 
A new platform or tool may seem like it’s going to transform the business, but it’s important to take a step back and consider how your end-users feel.

If there’s a hidden barrier within an organization that makes it difficult for people to use technology seamlessly, then they probably won’t use it.
 
Employees get so wrapped up in their day-to-day activities that finding the time to use HR Tech can sometimes feel like another task. However, when a frontline worker knows there is something essential to be found on their mobile collaboration platform that will support them, they will use it every single day.
 
The challenge with HR Tech is that it’s mainly focused on HR, not the employees. HR Tech gets the job done for the people in the HR-silo.

But what about the clients of HR – the people?

Frontline. noun “The most advanced, responsible, or visible position in a field or activity.”

That definition is an accurate description of your company’s most influential people: frontline employees. They’re on the ground, leading the charge, and have the most interaction with your customers.

How many percent of your frontline workers are receiving corporate communication directly and in an instant? 

Typically, this mobile workforce is often left unattended and, as a result, is left feeling disconnected from the company. Only 13% of them are engaged at work. As a result, they’re more likely to leave for another company with a more inclusive approach and a digital workplace.

It’s important to understand why frontline employees need to be included in your business strategies.

For most majority frontline organizations, less than 20% of staff are reachable within 5 minutes.

In our digital world, why is that even still an issue?

I reckon all businesses out there are driven to achieve higher business results.

Here business results mean anything your organization wants to achieve.

This could be purpose-driven or profit-driven.

Companies have changed the way they do business.

A rigid hierarchy that restricted the flow of information and negatively impacted employee communications used to be the norm. Communication between employees and their supervisors was often limited, and organizational transparency was practically nonexistent.

Take a guess how many percent of the global workforce do not have a desk?
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70 to 80% of workers globally - about 2.7 billion people - are “deskless” and handling jobs that do not require (or allow for) sitting in place.
 
If that number surprises you, think about all the industries this includes retail and grocery, healthcare, hospitality and foodservice, construction, manufacturing, logistics and utilities.
 
These frontline workers have unique job demands, volatile working schedules, demanding customers, long hours standing and little to no access to task-critical information.
 
In 2021 this deskless workforce will undergo an Employee Experience investment renaissance as companies are increasingly recognizing the impact technology has on boosting deskless worker productivity and job satisfaction.
 

Not-so-fun fact: Employees who work remotely have higher attrition risk than those who work from the office.

In a time when most of us have struggled with feelings of isolation and disconnection, the engagement of meaningful and rewarding work is as vital as ever.

Does your work sometimes feel like this?

If I were to head a large company, I would pay my Head of Internal Communications more than my Head of External Communications.

Why?

Because I know that if this company is really to change, and to persuade the outside world it has changed, it has to change on the inside first.

Internal Communication is here to enable change and execution of the strategy.

We all know the basic ingredients for high employee engagement:

A meaningful purpose, recognition, open communication, involvement, personal growth and some autonomy in performing our work.

But all of these don’t work if the basic ingredient is missing: