Frontline. noun “The most advanced, responsible, or visible position in a field or activity.”
That definition is an accurate description of your company’s most influential people: frontline employees. They’re on the ground, leading the charge, and have the most interaction with your customers.
But this mobile workforce is often left unattended and, as a result, is left feeling disconnected from the company. Only 13% of them are engaged at work. As a result, they’re more likely to leave for another company with a more inclusive approach and a digital workplace.
It’s important to understand why frontline employees need to be included in your business strategies.