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Could your Work Tech be the problem?

Posted by Andy G. Schmidt on Aug 31, 2022 10:36:52 PM

We are in the midst of The Great Reshuffle with many people changing jobs within the frontline industries.

And too many of them encountered a BIG RED FLAG ๐Ÿšฉ:

๐˜ผ ๐™™๐™ž๐™œ๐™ž๐™ฉ๐™–๐™ก ๐˜พ๐™ค๐™ง๐™ฅ๐™ค๐™ง๐™–๐™ฉ๐™š ๐˜พ๐™ค๐™ข๐™ข๐™ช๐™ฃ๐™ž๐™˜๐™–๐™ฉ๐™ž๐™ค๐™ฃ ๐™ฉ๐™ค๐™ค๐™ก ๐™๐™–๐™จ ๐™‰๐™Š๐™ ๐™—๐™š๐™š๐™ฃ ๐™ž๐™ข๐™ฅ๐™ก๐™š๐™ข๐™š๐™ฃ๐™ฉ๐™š๐™™.

Unisys found that employees are 450% MORE LIKELY to leave a company that has subpar workplace technology.

Could yours be one of them?


While you are pondering that letโ€™s take a few steps back:

The Reality Out There

So the other day, I was visiting a leader of an SME. We talked about how they are communicating with their frontline workers.

They have more than 1,200 non-desk frontline workers.

None of them is given a corporate email account because โ€œduring their work, they donโ€™t have access to any computerโ€.

Me: โ€œSo how do you get your message across to your people?โ€
๐˜๐˜ฆ: โ€œ๐˜–๐˜ฉ, ๐˜ช๐˜ฏ๐˜ต๐˜ฆ๐˜ณ๐˜ฏ๐˜ข๐˜ญ ๐˜ค๐˜ฐ๐˜ฎ๐˜ฎ๐˜ถ๐˜ฏ๐˜ช๐˜ค๐˜ข๐˜ต๐˜ช๐˜ฐ๐˜ฏ ๐˜ธ๐˜ช๐˜ต๐˜ฉ ๐˜ฐ๐˜ถ๐˜ณ ๐˜ฎ๐˜ฐ๐˜ฃ๐˜ช๐˜ญ๐˜ฆ ๐˜ธ๐˜ฐ๐˜ณ๐˜ฌ๐˜ง๐˜ฐ๐˜ณ๐˜ค๐˜ฆ? ๐˜ž๐˜ฆ ๐˜ฉ๐˜ข๐˜ท๐˜ฆ ๐˜ช๐˜ต ๐˜ค๐˜ฐ๐˜ท๐˜ฆ๐˜ณ๐˜ฆ๐˜ฅ. ๐˜Œ๐˜ท๐˜ฆ๐˜ณ๐˜บ๐˜ฐ๐˜ฏ๐˜ฆ ๐˜ช๐˜ด ๐˜ฐ๐˜ฏ ๐˜ž๐˜ฉ๐˜ข๐˜ต๐˜ด๐˜ˆ๐˜ฑ๐˜ฑ.โ€

Me: โ€œWith a maximum of 512 people in a WhatsApp Group how do make sure you reach everyone and that your message is not getting diluted by being passed down?โ€
๐˜๐˜ฆ: โ€œ๐˜›๐˜ฉ๐˜ข๐˜ตโ€™๐˜ด ๐˜ข ๐˜จ๐˜ฐ๐˜ฐ๐˜ฅ ๐˜ฒ๐˜ถ๐˜ฆ๐˜ด๐˜ต๐˜ช๐˜ฐ๐˜ฏ.โ€

Me: โ€œAnd how do you know whether your people got your message and are aligned with it? What about the feedback loop?โ€
๐˜๐˜ฆ: โ€œ๐˜๐˜ฎ๐˜ฎ โ€ฆโ€

Me: โ€œWhat is your process to onboard newcomers instantly and remove people leaving from your WhatsApp groups.โ€
๐˜๐˜ฆ: โ€œ๐˜ ๐˜ข๐˜ฎ ๐˜ฏ๐˜ฐ๐˜ต ๐˜ด๐˜ฐ ๐˜ด๐˜ถ๐˜ณ๐˜ฆ ๐˜ข๐˜ฃ๐˜ฐ๐˜ถ๐˜ต ๐˜ต๐˜ฉ๐˜ข๐˜ต.โ€

Me: โ€œSo if WhatsApp doesnโ€™t fulfill the core needs of corporate communicators, why is everyone (?) using it?โ€
๐™ƒ๐™š: โ€œ๐˜ฝ๐™š๐™˜๐™–๐™ช๐™จ๐™š ๐™ž๐™ฉ ๐™จ๐™š๐™š๐™ข๐™จ ๐™ฉ๐™ค ๐™—๐™š ๐™š๐™–๐™จ๐™ฎ ๐™›๐™ค๐™ง ๐™ฉ๐™๐™š๐™ข. ๐™๐™๐™š๐™ฎ ๐™จ๐™ค๐™ข๐™š๐™๐™ค๐™ฌ ๐™œ๐™š๐™ฉ ๐™ฉ๐™๐™š๐™ž๐™ง ๐™Ÿ๐™ค๐™— ๐™™๐™ค๐™ฃ๐™š. ๐˜ฝ๐™ช๐™ฉ ๐™ฃ๐™ค๐™ฌ ๐™„ ๐™๐™–๐™ซ๐™š ๐™ข๐™ฎ ๐™™๐™ค๐™ช๐™—๐™ฉ๐™จ ๐™ฌ๐™๐™š๐™ฉ๐™๐™š๐™ง ๐™ž๐™ฉ ๐™ž๐™จ ๐™ฉ๐™๐™š ๐™—๐™š๐™จ๐™ฉ ๐™จ๐™ค๐™ก๐™ช๐™ฉ๐™ž๐™ค๐™ฃ ๐™ฉ๐™ค ๐™œ๐™š๐™ฉ ๐™ข๐™ฎ ๐™Ÿ๐™ค๐™— ๐™–๐™จ a ๐™ก๐™š๐™–๐™™๐™š๐™ง ๐™™๐™ค๐™ฃ๐™š.โ€


An Enterprise-Grade Messenger App is a Must-have

Your employee communication platform must be on par with consumer technology and provide a seamless technology experience across all work contexts.

Because a high adoption across your entire workforce is key - I am talking about more than 80%.

Yes, frontline workers get personal messages on their social apps as well, and it easily distracts them from their work. 

There are many companies that have taken to the habit of using popular social apps such as WhatsApp to reach their frontline workers. 

At first, it feels like a convenience โ€” since their employees are already using the app โ€” but it can easily turn into an unprofessional hassle, for everyone involved.

In fact, WhatsApp for Corporate Communications is dangerous. Here are 10 reasons why.



The technology you provide to your frontline teams sends a message

It sends a clear message ๐—ฎ๐—ฏ๐—ผ๐˜‚๐˜ ๐˜„๐—ต๐—ฒ๐—ฟ๐—ฒ ๐˜๐—ต๐—ฒ๐˜† ๐˜€๐˜๐—ฎ๐—ป๐—ฑ ๐—ถ๐—ป ๐˜๐—ต๐—ฒ ๐—ด๐—ฟ๐—ฎ๐—ป๐—ฑ ๐˜€๐—ฐ๐—ต๐—ฒ๐—บ๐—ฒ ๐—ผ๐—ณ ๐˜๐—ต๐—ฒ ๐—ฐ๐—ผ๐—บ๐—ฝ๐—ฎ๐—ป๐˜†โ€™๐˜€ ๐—ฝ๐—ฟ๐—ถ๐—ผ๐—ฟ๐—ถ๐˜๐—ถ๐—ฒ๐˜€. 

Bad software can sometimes drive away your frontline sheroes and heroes faster than a neon, polyester uniform in the tropical outdoors.

An old, clunky legacy system thatโ€™s difficult to use is like nails on a chalkboard for your team.

Itโ€™s a slow, agonizing irritation that eventually crescendos into an โ€œI canโ€™t take it anymoreโ€ moment followed by a relieving "Bye, bye".

It's the reality that non-desk-based employees in the field, in the plants, or on the shop floor donโ€™t consistently have access to computers.

As a result, simple everyday tasks that traditional office employees can complete in minutes during a quick break โ€” managing time/attendance records, checking a pay stub, submitting a PTO request, or accessing an SOP โ€” become much more challenging.

It can leave non-desk employees feeling frustrated, excluded and unappreciated.

The huge opportunity lies in those pocket computers in everybody's hands - aka smartphones.

A paradigm shift is Underway in Progressive Companies

Why not show your frontline teams that they really matter with a beautiful digital workplace tool built just for them? One that will get them included, involved, engaged and make them feel valued.

Your mission-critical high-social-value frontline workers simply deserve the best tools (#worktech) to perform their work at the highest level.

Shall we do that together?

For 10 years Beekeeper has been helping by connecting frontline workers to their organization, to their manager, to their coworkers and to an ecosystem of integrated tools and technologies.

โฉ Drop me a message to learn more about barrier-free and inclusive technology that connects (no hardware, no user training, no English language skills required).



๐—ง๐—ต๐—ฒ ๐˜๐—ผ๐—ฝ๐—ถ๐—ฐ ๐—ผ๐—ณ ๐—ฑ๐—ถ๐—ด๐—ถ๐˜๐—ฎ๐—น๐—ถ๐˜‡๐—ฎ๐˜๐—ถ๐—ผ๐—ป ๐—ผ๐—ป๐—น๐˜† ๐—ฒ๐˜…๐—ฐ๐—ถ๐˜๐—ฒ๐˜€ ๐˜†๐—ผ๐˜‚๐—ฟ ๐—œ๐—ง ๐—ฑ๐—ฒ๐—ฝ๐—ฎ๐—ฟ๐˜๐—บ๐—ฒ๐—ป๐˜.

In the past, we have thought of technology as purely an IT thing, but the truth is it is a human thing.

When employees donโ€™t have the right tools, technology and resources in place to get their jobs done it causes frustration, anger, loss of interest and disengagement.

Not having the right technology in place could cost you your best employees.

In our own personal lives, we use great smartphone technology ... so why isnโ€™t it the same in our workplace?

โœ” Using mobile to interact with the business world is a natural extension of how employees interact within their personal spheres โ€“ in both instances, mobile usage offers engagement, flexibility and empowerment. 

โœ” Adding mobility to a digital workplace strategy, the true value is about improving the flow and speed of the core business processes, not simply increasing productivity.

โœ” Let's go mobile & extend the 'digital thread' throughout the entire operation incl the frontlines.

โœ” Start with the endgame in mind and put your employeesโ€™ best interests ahead of technology. Digital tools are there to serve the employees, not the other way around!

๐—”๐—ป๐˜† ๐—ฑ๐—ถ๐—ด๐—ถ๐˜๐—ฎ๐—น ๐—ถ๐—ป๐—ถ๐˜๐—ถ๐—ฎ๐˜๐—ถ๐˜ƒ๐—ฒ ๐˜๐—ต๐—ฎ๐˜ ๐—ฑ๐—ผ๐—ฒ๐˜€๐—ปโ€™๐˜ ๐—ฝ๐—ฟ๐—ถ๐—ผ๐—ฟ๐—ถ๐˜๐—ถ๐˜‡๐—ฒ ๐—ฎ ๐—ฝ๐—ผ๐˜€๐—ถ๐˜๐—ถ๐˜ƒ๐—ฒ ๐—ถ๐—บ๐—ฝ๐—ฎ๐—ฐ๐˜ ๐—ผ๐—ป ๐˜๐—ต๐—ฒ ๐—ฒ๐—บ๐—ฝ๐—น๐—ผ๐˜†๐—ฒ๐—ฒ ๐—ฒ๐˜…๐—ฝ๐—ฒ๐—ฟ๐—ถ๐—ฒ๐—ป๐—ฐ๐—ฒ ๐˜„๐—ถ๐—น๐—น ๐—ณ๐—ฎ๐—ถ๐—น ๐˜๐—ผ ๐—ฎ๐—ฐ๐—ต๐—ถ๐—ฒ๐˜ƒ๐—ฒ ๐—ถ๐˜๐˜€ ๐—ถ๐—ป๐˜๐—ฒ๐—ป๐—ฑ๐—ฒ๐—ฑ ๐—ฝ๐˜‚๐—ฟ๐—ฝ๐—ผ๐˜€๐—ฒ.


According to a recent report from PwC that surveyed 12,000 executives, managers and staff, 90%t of the executives said that their company focuses on employeesโ€™ needs when introducing new technology, but only 53% of their employees agreed. Thatโ€™s a huge gap that, when left alone, will have negative consequences.



Your employees' digital experience is becoming the key determinant to the happiness quotient or the lack thereof.

A seamless communication App to effectively support multi-party communication, collaboration and agile operational processing are indispensable.

As employers, we have an opportunity to make it easier for our employees to do good work and remove administrative burdens.

Invest in what motivates your people and makes their work lives easier.


"Technology is nothing. What's important is that you have faith in people, that they're basically good and smart โ€” and if you give them tools, they'll do wonderful things with them.โ€ โ€“ Steve Jobs


Topics: Employee Experience, Best Practice, Operational Efficiency

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