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"The more you know, the more you think you don’t. The more you don’t know, the more you think you do." - inspired by Aristotle and Albert Einstein 

As a leader you need feedback from your team to succeed.

Collecting employee feedback regularly and frequently through employee surveys is an essential part of assessing internal communication strategies, operational efficiencies, and improving workplace culture.

Companies are now turning to employee surveys to gain organizational insights they can take immediate action on. Best of all, there are now ways to collect the feedback you need to make concrete improvements in real-time.

Isn't the overall goal of Internal Communication to turn strategy into action?

Whenever I ask organizations how they communicate with and get their message across to their entire workforce - including their non-desk workforce that performs their work on-the-go - I often hear, “Oh, internal communication with our mobile workforce? We have it covered. Everyone is on WhatsApp.”

This makes me very concerned and uneasy. 

Have you ever asked yourself the question, "What could be so wrong with using a consumer tool for internal corporate communications?"