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How employees and employers value one another is a key indicator of business success.

A strong relationship drives the very best behaviors and delivers better returns.

Miscommunication is expensive. Due to high levels of linguistic and cultural diversity within the non-desk workforce, it is crucial that the digital platform you adopt can effectively accommodate many different types of communicators.

Organizations have to cultivate an environment for inclusivity, engagement, and diversity if they want to increase productivity as well as retain more talents.

As mobile workforce demographics reflect more diversity, companies need to implement internal communication strategies that include every single worker. 

Take a guess how many percent of the global workforce do not have a desk?
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60 to 80% of workers globally - about 2.7 billion people - are “deskless” and handling jobs that do not require (or allow for) sitting in place.
 
If that number surprises you, think about all the industries this includes retail and grocery, healthcare, hospitality and foodservice, construction, manufacturing, logistics and utilities.
 
These frontline workers have unique job demands, volatile working schedules, demanding customers, long hours standing and little to no access to task-critical information.
 
In 2021 this deskless workforce will undergo an Employee Experience investment renaissance as companies are increasingly recognizing the impact technology has on boosting deskless worker productivity and job satisfaction.
 

I hope you catch my idea.

Let me ask you a few questions to reflect upon. 

What is one of the last competitive edges any business could sharpen?

Your product?

Anyone can copy your product in shorter and shorter periods of time.

I reckon all businesses out there are driven to achieve higher business results.

Here business results mean anything your organization wants to achieve.

This could be purpose-driven or profit-driven.

The key to any successful business is communication. After all, communication is essential in every aspect of company operations, from onboarding new employees to introducing new policies. When employees are well-informed, they perform better, are more productive, and feel happier in their workplace.

Here are 12 reasons why you’ll achieve greater success by prioritizing effective communication and using a great employee app.

As more digital tools enter the workplace, organizations should pay particular attention to the actual, not promised, productivity within their workforce. According to PwC’s Global Workforce Hopes and Fears Survey 2022,  one of the biggest challenges they identified is the need to improve what is often called the “employee experience.”

In leadership improvement is not about doing more things right, but about doing fewer things wrong.

Don't just look for things to add.

Look for things to eliminate.

Here are 10 things you might want to stop doing to progress employee engagement among your team members:

Companies are quite adept at managing how they communicate their messages outside the company and towards their target customers.  They have entire departments and teams of experts that strategize an external communications strategy and implement this through a well-thought-out communications plan.

But what about internal communications? This is the act of conceptualizing and implementing a communications strategy targeted towards your own employees. This often does not receive the same attention and focus that external communications receives.

But why is this the case?

Isn't the overall goal of Internal Communication to turn strategy into action?

Whenever I ask organizations how they communicate with and get their message across to their entire workforce - including their non-desk workforce that performs their work on-the-go - I often hear, “Oh, internal communication with our mobile workforce? We have it covered. Everyone is on WhatsApp.”

This makes me very concerned and uneasy. 

Have you ever asked yourself the question, "What could be so wrong with using a consumer tool for internal corporate communications?"