--- title: 6i Communication Blog | Retail description: Retail | Stay on top of industry trends and gain insights on how to better communicate with your entire workforce incl. the front line staff members. --- [![6i_communication-logo-300](https://blog.6i-communication.com/hs-fs/hubfs/6i_communication-logo-300.png?width=300&height=59&name=6i_communication-logo-300.png "6i_communication-logo-300")](http://www.6i-communication.com) - [Home](https://6i-communication.com) - [Key Benefits](https://6i-communication.com/key-benefits/) - [Comparison Chart](https://6i-communication.com/comparison-chart/) - [About Us](https://6i-communication.com/about-us/) [![BOOK A DEMO](https://hubspot-no-cache-na2-prod.s3.amazonaws.com/cta/default/2937320/81fe7630-73e9-41cb-b836-3b34509df54f.png)](https://hubspot-cta-redirect-na2-prod.s3.amazonaws.com/cta/redirect/2937320/81fe7630-73e9-41cb-b836-3b34509df54f) [![BKC BW Header cropped with Beekeeper Partner Logo](https://blog.6i-communication.com/hubfs/BKC%20BW%20Header%20cropped%20with%20Beekeeper%20Partner%20Logo.jpg "BKC BW Header cropped with Beekeeper Partner Logo")](https://www.6i-communication.com) # . ## [Leading from the Frontlines: How to Create a Digital Workplace That’s Still Human](https://blog.6i-communication.com/leading-from-the-frontlines-how-to-create-a-digital-workplace-thats-still-human) Posted by [Andy G. Schmidt](https://blog.6i-communication.com/author/andy-g-schmidt) on Oct 7, 2025, 4:15:00 PM - [Tweet](https://twitter.com/share) [![Frontline (s)heroes](https://blog.6i-communication.com/hubfs/Frontline%20Employees.jpg)](https://blog.6i-communication.com/leading-from-the-frontlines-how-to-create-a-digital-workplace-thats-still-human) *Frontline. noun “The most advanced, responsible, or visible position in a field or activity.”* That definition is an accurate description of your company’s most influential people: frontline employees. They’re on the ground, leading the charge, and have the most interaction with your customers. How many percent of your frontline workers are receiving corporate communication directly and in an instant?  Typically, this mobile workforce is often left unattended and, as a result, is left feeling disconnected from the company. Only [13% of them are engaged at work](https://blog.beekeeper.io/2019-internal-communication-trends-for-non-desk-industries/). As a result, they’re more likely to leave for another company with a more inclusive approach and a digital workplace. It’s important to understand why frontline employees need to be included in your business strategies. [Read More](https://blog.6i-communication.com/leading-from-the-frontlines-how-to-create-a-digital-workplace-thats-still-human) Topics: [Retail](https://blog.6i-communication.com/tag/retail), [Hospitality](https://blog.6i-communication.com/tag/hospitality), [Logistics](https://blog.6i-communication.com/tag/logistics), [F&B](https://blog.6i-communication.com/tag/fb), [Internal Communications](https://blog.6i-communication.com/tag/internal-communications), [Employee Experience](https://blog.6i-communication.com/tag/employee-experience), [Best Practice](https://blog.6i-communication.com/tag/best-practice) ## [It’s Not You. . . It’s Your Tech That’s the Problem](https://blog.6i-communication.com/its-not-you.-.-.-its-your-tech-thats-the-problem) Posted by [Andy G. Schmidt](https://blog.6i-communication.com/author/andy-g-schmidt) on Aug 15, 2025, 8:30:00 PM - [Tweet](https://twitter.com/share) [![Beekeeper operations management](https://blog.beekeeper.io/wp-content/uploads/2019/06/Operations-Optimization.png)](https://blog.6i-communication.com/its-not-you.-.-.-its-your-tech-thats-the-problem) One of the biggest operational challenges faced by companies with a large percentage of frontline workers is high turnover rates. When your workplace becomes a revolving door of new staff members, your bottom line starts to struggle. Constantly having to recruit and train new employees gets expensive. Very expensive. There are a number of reasons why [turnover rates are so high among frontline workers](https://blog.beekeeper.io/invest-in-employee-experience-to-overcome-retention-hurdles/). Here are just a few. [Read More](https://blog.6i-communication.com/its-not-you.-.-.-its-your-tech-thats-the-problem) Topics: [Retail](https://blog.6i-communication.com/tag/retail), [Hospitality](https://blog.6i-communication.com/tag/hospitality), [Logistics](https://blog.6i-communication.com/tag/logistics), [Manufacturing](https://blog.6i-communication.com/tag/manufacturing), [F&B](https://blog.6i-communication.com/tag/fb), [Employee Experience](https://blog.6i-communication.com/tag/employee-experience), [Best Practice](https://blog.6i-communication.com/tag/best-practice), [Operational Efficiency](https://blog.6i-communication.com/tag/operational-efficiency), [Use-Case](https://blog.6i-communication.com/tag/use-case) ## [Better Communication with your Diverse Mobile Workforce](https://blog.6i-communication.com/better-communication-with-your-diverse-mobile-workforce) Posted by [Andy G. Schmidt](https://blog.6i-communication.com/author/andy-g-schmidt) on Dec 11, 2024, 5:01:24 PM - [Tweet](https://twitter.com/share) [![Blog-image Diversity](https://blog.6i-communication.com/hubfs/Blog-image%20Diversity.jpg)](https://blog.6i-communication.com/better-communication-with-your-diverse-mobile-workforce) Miscommunication is expensive. Due to high levels of linguistic and cultural diversity within the non-desk workforce, it is crucial that the digital platform you adopt can effectively accommodate many different types of communicators. Organizations have to cultivate an environment for inclusivity, engagement, and diversity if they want to increase productivity as well as retain more talents. As mobile workforce demographics reflect more diversity, companies need to implement internal communication strategies that include every single worker.  [Read More](https://blog.6i-communication.com/better-communication-with-your-diverse-mobile-workforce) Topics: [Employee Engagement](https://blog.6i-communication.com/tag/employee-engagement), [Retail](https://blog.6i-communication.com/tag/retail), [Logistics](https://blog.6i-communication.com/tag/logistics), [Manufacturing](https://blog.6i-communication.com/tag/manufacturing), [F&B](https://blog.6i-communication.com/tag/fb), [Internal Communications](https://blog.6i-communication.com/tag/internal-communications), [Employee Experience](https://blog.6i-communication.com/tag/employee-experience), [Best Practice](https://blog.6i-communication.com/tag/best-practice), [Operational Efficiency](https://blog.6i-communication.com/tag/operational-efficiency) ## [Technology's Impact on Non-Desk Employee Engagement and Productivity](https://blog.6i-communication.com/technologys-impact-on-non-desk-employee-engagement-and-productivity) Posted by [Andy G. Schmidt](https://blog.6i-communication.com/author/andy-g-schmidt) on Jun 13, 2020, 8:15:00 AM - [Tweet](https://twitter.com/share) [![People Matters Article Published 13Jun19](https://blog.6i-communication.com/hubfs/People%20Matters%20Article%20Published%2013Jun19.jpg)](https://blog.6i-communication.com/technologys-impact-on-non-desk-employee-engagement-and-productivity) In Singapore staff attrition rates are rather high and employee engagement is rather low [when compared to our neighboring countries](http://www.asiaone.com/corporate-news-media-outreach/2018-employee-engagement-trends--singapore-employees-least-engaged). According to the [Ministry of Manpower](http://stats.mom.gov.sg/Pages/LabourTurnoverTimeSeries.aspx) attrition rates are the highest (> 40%) in sectors that are also characterized by a high share of Non-Desk Employees like F&B and Hospitality. These Non-Desk Employees, also referred to as frontline employees, significantly impact a company's success. Especially since they are the people that interact with your customers and guests most frequently.   [Read More](https://blog.6i-communication.com/technologys-impact-on-non-desk-employee-engagement-and-productivity) Topics: [Retail](https://blog.6i-communication.com/tag/retail), [Hospitality](https://blog.6i-communication.com/tag/hospitality), [Logistics](https://blog.6i-communication.com/tag/logistics), [Manufacturing](https://blog.6i-communication.com/tag/manufacturing), [F&B](https://blog.6i-communication.com/tag/fb), [Internal Communications](https://blog.6i-communication.com/tag/internal-communications), [Employee Experience](https://blog.6i-communication.com/tag/employee-experience), [Operational Efficiency](https://blog.6i-communication.com/tag/operational-efficiency) ## [How a Team App Gives Retailers a Competitive Edge](https://blog.6i-communication.com/team-communication-app-gives-retailers-competitive-edge) Posted by [Andy G. Schmidt](https://blog.6i-communication.com/author/andy-g-schmidt) on May 10, 2019, 11:45:00 AM - [Tweet](https://twitter.com/share) [![Beekeeper-Internal-communication](https://blog.6i-communication.com/hubfs/Beekeeper-Internal-communication.jpg)](https://blog.6i-communication.com/team-communication-app-gives-retailers-competitive-edge) In an age when consumers can make a purchase with the click of a mouse, brick-and-mortar retailers are facing some big obstacles. But outside competition isn’t the only problem plaguing the trade. It has one of the highest employee turnover rates of any industry. To be competitive, focus on your team that delivers the customer experience: your frontline workers. Adopting a team app to manage internal communications will give your retail store an edge by improving the employee experience and [increasing retention](http://www.businessperform.com/workplace-communication/poor-communication-costs.html). [Read More](https://blog.6i-communication.com/team-communication-app-gives-retailers-competitive-edge) Topics: [Retail](https://blog.6i-communication.com/tag/retail), [Employee Experience](https://blog.6i-communication.com/tag/employee-experience), [Best Practice](https://blog.6i-communication.com/tag/best-practice), [Operational Efficiency](https://blog.6i-communication.com/tag/operational-efficiency) [All posts](https://blog.6i-communication.com/all) ## Your Guide to Internal Communications and Employee Engagement ### Stay on top of Industry Trends and gain insights ### Subscribe below to not miss any of our blog posts.   ### Subscribe Here! ### Relevant Posts ### Tags - [Best Practice (42)](https://blog.6i-communication.com/tag/best-practice) - [Operational Efficiency (39)](https://blog.6i-communication.com/tag/operational-efficiency) - [Internal Communications (36)](https://blog.6i-communication.com/tag/internal-communications) - [Employee Experience (35)](https://blog.6i-communication.com/tag/employee-experience) - [Employee Engagement (18)](https://blog.6i-communication.com/tag/employee-engagement) - [Hospitality (6)](https://blog.6i-communication.com/tag/hospitality) - [F&B (5)](https://blog.6i-communication.com/tag/fb) - [Logistics (5)](https://blog.6i-communication.com/tag/logistics) - [Retail (5)](https://blog.6i-communication.com/tag/retail) - [Use-Case (5)](https://blog.6i-communication.com/tag/use-case) - [Manufacturing (4)](https://blog.6i-communication.com/tag/manufacturing) - [Safety (3)](https://blog.6i-communication.com/tag/safety) - [Tool (2)](https://blog.6i-communication.com/tag/tool) - [Video (1)](https://blog.6i-communication.com/tag/video) - [WHS (1)](https://blog.6i-communication.com/tag/whs) - [data security (1)](https://blog.6i-communication.com/tag/data-security) See all