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Frontline. noun “The most advanced, responsible, or visible position in a field or activity.”

That definition is an accurate description of your company’s most influential people: frontline employees. They’re on the ground, leading the charge, and have the most interaction with your customers.

How many percent of your frontline workers are receiving corporate communication directly and in an instant? 

Typically, this mobile workforce is often left unattended and, as a result, is left feeling disconnected from the company. Only 13% of them are engaged at work. As a result, they’re more likely to leave for another company with a more inclusive approach and a digital workplace.

It’s important to understand why frontline employees need to be included in your business strategies.

For most majority frontline organizations, less than 20% of staff are reachable within 5 minutes.

In our digital world, why is that even still an issue?

Bees aren’t smart, bee colonies are. No single bee knows how to build a hive, protect the queen, and produce honey. But collectively, they still make it happen, which is quite impressive.

Here is how they do it:

Companies have changed the way they do business.

A rigid hierarchy that restricted the flow of information and negatively impacted employee communications used to be the norm. Communication between employees and their supervisors was often limited, and organizational transparency was practically nonexistent.

Editor’s note: We’re glad to co-author this article with James Chia CEO of Arclab. Their SaaS platform helps frontline teams reach their full potential with Nano Learning that's delivered through customized, just-in-time, bite-sized, mobile learning modules.

Earning the money we need to live is presumably the main reason we work at all.

But does money motivate us to continuously perform our best work?

Let’s take a peek at what science and research have to say about that:

Have you seen the prompt on WhatsApp requesting you to accept revised Terms & Conditions yet?

Will you continue to use WhatsApp for business communication? What about your internal communications within the company?

Starting Feb 8th 2021 your WhatsApp data will be shared with Facebook.

You still have a choice to protect your business and protect your employees.

What can we do differently to do better in engaging our employees?

Many bosses believe that valuable knowledge is concentrated in a very few heads. They assume that the key to making good decisions is finding that one right person who will have the answer.

The “genius” of the organization NEVER resides completely in management!

The best ideas will often come from far-flung corners of the community.

We are likely to incur an “ignorance tax” when we fail to consult the crowd before making important decisions.

The higher a nation’s stress index, the greater its GDP and life expectancy, the more satisfied people are with their lives, their work, their communities, their own health, the happier they are.

Basically, the more people you have who thought yesterday was very stressful, that’s better for public health, it’s better for the economy, it’s better any way you look at it.

It kind of blew the researchers minds.

It is not what they or we would be expecting.

When they dug in a little deeper, it made more sense.

Stress was a barometer for pushing people toward the things that ultimately made them productive & happy.

✔ A tough project at work brings stress, but also a sense of accomplishment when it’s finished.

✔ Raising kids is stressful, but being a parent brings meaning.

✔ Stress focuses your attention in ways good times can’t.

✔ It kills procrastination and indecision, taking what you need to get done and shoving it so close to your face that you have no choice but pursue it, right now and to the best of your ability.