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The Enterprise Social Room to complement operational communications

Posted by Andy G. Schmidt on Sep 13, 2021 11:29:49 AM

How are you coping during this period?

What are you discovering about yourself and each other that you could not see before?

What have you lost during this time but are not missing?

These questions and others trigger new conversations and collaborations between many members of the group.

๐—ข๐—ฐ๐—ฐ๐—ฎ๐˜€๐—ถ๐—ผ๐—ป๐—ฎ๐—น ๐˜„๐—ผ๐—ฟ๐—ธ๐—ฝ๐—น๐—ฎ๐—ฐ๐—ฒ ๐˜€๐˜‚๐—ฟ๐˜ƒ๐—ฒ๐˜†๐˜€ ๐—ฎ๐—ฟ๐—ฒ ๐—ฑ๐—ฒ๐—ฎ๐—ฑ ๐—ถ๐—ป ๐˜๐—ต๐—ฒ ๐˜„๐—ฎ๐˜๐—ฒ๐—ฟ. ๐—š๐—ผ๐—ผ๐—ฑ๐—ฏ๐˜†๐—ฒ ๐˜€๐˜‚๐—ฟ๐˜ƒ๐—ฒ๐˜†๐˜€, ๐—ต๐—ฒ๐—น๐—น๐—ผ ๐—ฐ๐—ผ๐—ป๐˜ƒ๐—ฒ๐—ฟ๐˜€๐—ฎ๐˜๐—ถ๐—ผ๐—ป๐˜€.

We were conditioned by experts that we need non-authentic, anonymous, low-trust workplace surveys to tell us what we should talk about.

And whilst we were in the building, we didnโ€™t buy it but we went along with it, right?

But no longer! Long and static employee surveys are dead, replaced by authentic conversations between people who choose the topics, not the survey authors.

In the Enterprise Social Room, we began this extraordinary conversation and re-imagining a future where conversations across physical locations and hierarchies became part of the โ€˜new normalโ€™.

Side Note on surveys vs conversations:
The prefix 'co' in 'conversation' has two meanings, together and equal. Surveys are not equal; they are pre-determined by the few. But when we hear conversations as they were meant to be, we hear together and we experience equality.
Conversations also provide the equity for every person to be heard from the heart.

Hold on a second - one step back:


What Is Enterprise Social Networking Software (ESN)?

Enterprise Social Networking Software is a tool that helps employees in larger organizations stay connected.

Unlike public-facing networks like Linkedin, Facebook or Twitter. ESN provides a private connection for employees within an organization.

ESN allows large numbers of employees and multiple teams to communicate in one place. That requires ESN to be multi-functional, multi-lingual & incorporate:

โœ” Direct messaging with anyone in the company
โœ” Company and team-wide announcements
โœ” Topic threads
โœ” Comment/feedback functions  

The main goals of ESN are: 
โœ” Improve communication 
โœ” Promote collaboration
โœ” Boost sense of belonging
โœ” Maximize productivity and the bottom-line

ESN software puts more emphasis on collaboration than top-down communication and includes more features that allow for cross-team collaboration and community building.

The latest trend is expanding from the pure โ€œsocialโ€ aspect of ESN software to its business value. Employees will get the most out of ESN software when itโ€™s integrated into their workflow and covers operational communication too.

Especially for non-desk workers, ESN becomes a platform to make their workday more productive, effective and engaging.


Employees are Consumers

Sometimes overlooked by organizations, remember that your people are consumers too!

Align your employee experience to what they expect in their life (think media use, channel use, technology use).

Why not give employees the ability to create content?

People are most likely going to listen to and be influenced more by their peers, than their direct leadership team, so give employees the opportunity to create content and share their success stories about working at your company.

A short piece of written blog content will work great, and if the employee is open to getting behind the camera and sharing their story, thatโ€™s even better. Itโ€™s all about building up employee morale from within your company, by your employees themselves.


Bonus: Share content on your social media channels while helping position your employees as authoritative resources in your market segment.


Employee Value Human Capital plus Social Capital


Although recent trends suggest that more firms are considering mobile in their internal comms campaigns, there is still a long way to go to get internal comms on the same page as external comms.

But weโ€™ve got to say hats off to a number of our clients who have embraced new ideas, apps & mobile experiences to really enhance their employee experience resulting in higher employee engagement at the front lines.

More on why an ESN cum digital collaboration platform is the most important factor in making remote work sustainable:

Get an in-depth look at what enterprise collaboration software can offer big companies, particularly ones that employ non-desk workers.


The Software Experts at Crozdesk have a neat comparison site that ranks the 

Top 20 Internal Communications Software Solutions for 2021


When you check out those solutions do consider which problems you want to solve.

Beekeeper set out years ago to solve all problems of a disconnected workforce. And we have found that it's at the intersection of social AND operational communication where the highest level of employee engagement, agility and efficiency resides.

Playbook - Operations Management


Intersection Ops Mgt and Workplace Exp


Topics: Internal Communications, Employee Experience, Best Practice, Operational Efficiency

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