Isn't the overall goal of Internal Communication to turn strategy into action?
Whenever I ask organizations how they communicate with and get their message across to their entire workforce - including their non-desk workforce that performs their work on-the-go - I often hear, “Oh, internal communication with our mobile workforce? We have it covered. Everyone is on WhatsApp.”
This makes me very concerned and uneasy.
Have you ever asked yourself the question, "What could be so wrong with using a consumer tool for internal corporate communications?"