.

Isn't the overall goal of Internal Communication to turn strategy into action?

Whenever I ask organizations how they communicate with and get their message across to their entire workforce - including their non-desk workforce that performs their work on-the-go - I often hear, “Oh, internal communication with our mobile workforce? We have it covered. Everyone is on WhatsApp.”

This makes me very concerned and uneasy. 

Have you ever asked yourself the question, "What could be so wrong with using a consumer tool for internal corporate communications?"

2021 was the year of resilient operations management.

Connecting people in the workplace and helping teams work together more efficiently is at the core of our mission. When Beekeeper first set out seven years ago, we were determined to digitalize traditional top-down communication channels.

We wanted to make information easily accessible to everyone, regardless of their location. In many cases, Beekeeper also enabled employees to give direct feedback to company management for the very first time.

Over time, it became clear that top-down communication channels like bulletin boards and newsletters are only the tip of the communication pyramid. For operational communication that’s truly transformative, information must also flow from the bottom-up, across departments, between functions, and diagonally into different teams.

How are you coping during this period?

What are you discovering about yourself and each other that you could not see before?

What have you lost during this time but are not missing?

These questions and others trigger new conversations and collaborations between many members of the group.

𝗢𝗰𝗰𝗮𝘀𝗶𝗼𝗻𝗮𝗹 𝘄𝗼𝗿𝗸𝗽𝗹𝗮𝗰𝗲 𝘀𝘂𝗿𝘃𝗲𝘆𝘀 𝗮𝗿𝗲 𝗱𝗲𝗮𝗱 𝗶𝗻 𝘁𝗵𝗲 𝘄𝗮𝘁𝗲𝗿. 𝗚𝗼𝗼𝗱𝗯𝘆𝗲 𝘀𝘂𝗿𝘃𝗲𝘆𝘀, 𝗵𝗲𝗹𝗹𝗼 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻𝘀.

We were conditioned by experts that we need non-authentic, anonymous, low-trust workplace surveys to tell us what we should talk about.

And whilst we were in the building, we didn’t buy it but we went along with it, right?

But no longer! Long and static employee surveys are dead, replaced by authentic conversations between people who choose the topics, not the survey authors.

In the Enterprise Social Room, we began this extraordinary conversation and re-imagining a future where conversations across physical locations and hierarchies became part of the ‘new normal’.

Frontline. noun “The most advanced, responsible, or visible position in a field or activity.”

That definition is an accurate description of your company’s most influential people: frontline employees. They’re on the ground, leading the charge, and have the most interaction with your customers.

How many percent of your frontline workers are receiving corporate communication directly and in an instant? 

Typically, this mobile workforce is often left unattended and, as a result, is left feeling disconnected from the company. Only 13% of them are engaged at work. As a result, they’re more likely to leave for another company with a more inclusive approach and a digital workplace.

It’s important to understand why frontline employees need to be included in your business strategies.

Bees aren’t smart, bee colonies are. No single bee knows how to build a hive, protect the queen, and produce honey. But collectively, they still make it happen, which is quite impressive.

Here is how they do it:

Companies have changed the way they do business.

A rigid hierarchy that restricted the flow of information and negatively impacted employee communications used to be the norm. Communication between employees and their supervisors was often limited, and organizational transparency was practically nonexistent.

Earning the money we need to live is presumably the main reason we work at all.

But does money motivate us to continuously perform our best work?

Let’s take a peek at what science and research have to say about that:

What can we do differently to do better in engaging our employees?

Many bosses believe that valuable knowledge is concentrated in a very few heads. They assume that the key to making good decisions is finding that one right person who will have the answer.

The “genius” of the organization NEVER resides completely in management!

The best ideas will often come from far-flung corners of the community.

We are likely to incur an “ignorance tax” when we fail to consult the crowd before making important decisions.