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Frontline. noun “The most advanced, responsible, or visible position in a field or activity.”

That definition is an accurate description of your company’s most influential people: frontline employees. They’re on the ground, leading the charge, and have the most interaction with your customers.

How many percent of your frontline workers are receiving corporate communication directly and in an instant? 

Typically, this mobile workforce is often left unattended and, as a result, is left feeling disconnected from the company. Only 13% of them are engaged at work. As a result, they’re more likely to leave for another company with a more inclusive approach and a digital workplace.

It’s important to understand why frontline employees need to be included in your business strategies.

For most majority frontline organizations, less than 20% of staff are reachable within 5 minutes.

In our digital world, why is that even still an issue?

I reckon all businesses out there are driven to achieve higher business results.

Here business results mean anything your organization wants to achieve.

This could be purpose-driven or profit-driven.

Bees aren’t smart, bee colonies are. No single bee knows how to build a hive, protect the queen, and produce honey. But collectively, they still make it happen, which is quite impressive.

Here is how they do it:

Companies have changed the way they do business.

A rigid hierarchy that restricted the flow of information and negatively impacted employee communications used to be the norm. Communication between employees and their supervisors was often limited, and organizational transparency was practically nonexistent.

Editor’s note: We’re glad to co-author this article with James Chia CEO of Arclab. Their SaaS platform helps frontline teams reach their full potential with Nano Learning that's delivered through customized, just-in-time, bite-sized, mobile learning modules.

Earning the money we need to live is presumably the main reason we work at all.

But does money motivate us to continuously perform our best work?

Let’s take a peek at what science and research have to say about that:

Take a guess how many percent of the global workforce do not have a desk?
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70 to 80% of workers globally - about 2.7 billion people - are “deskless” and handling jobs that do not require (or allow for) sitting in place.
 
If that number surprises you, think about all the industries this includes retail and grocery, healthcare, hospitality and foodservice, construction, manufacturing, logistics and utilities.
 
These frontline workers have unique job demands, volatile working schedules, demanding customers, long hours standing and little to no access to task-critical information.
 
In 2021 this deskless workforce will undergo an Employee Experience investment renaissance as companies are increasingly recognizing the impact technology has on boosting deskless worker productivity and job satisfaction.
 

Have you seen the prompt on WhatsApp requesting you to accept revised Terms & Conditions yet?

Will you continue to use WhatsApp for business communication? What about your internal communications within the company?

Starting Feb 8th 2021 your WhatsApp data will be shared with Facebook.

You still have a choice to protect your business and protect your employees.