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Workstream collaboration tools are finally becoming the standard they should have been long time ago—and for good reason.

Clear collaboration is crucial across all teams and locations, especially for companies with a large percentage of non-desk employees. Office workers have been collaborating digitally for years, and there has been a recent surge in non-desk workers joining the collaborative process to bring entire organizations together in a more cohesive manner.

In an age when consumers can make a purchase with the click of a mouse, brick-and-mortar retailers are facing some big obstacles. But outside competition isn’t the only problem plaguing the trade. It has one of the highest employee turnover rates of any industry. To be competitive, focus on your team that delivers the customer experience: your frontline workers.

Adopting a team app to manage internal communications will give your retail store an edge by improving the employee experience and increasing retention.